tresl about meCreated with Sketch.

About Tresl

tresl about meCreated with Sketch.

About Tresl

Group 13Created with Sketch.

Digital Finance. Human Service!

Since 2007, Tresl has equipped car owners to reach their financial potential. 

We connect you with personalized financial resources for car purchasing & refinancing from our network of lenders, delivering savings into the palm of your hand.

Even better, you’re supported by our cutting-edge financial technology and our team of expert advisors so you can make the financial decisions that are right for you.

Discover how Tresl is building the ultimate auto finance support platform with…

tresl-instant-icon 1%%%%%%

Instant pre-qualification with no credit impact so you can feel confident about your options

tresl portal icon

Dedicated Tresl Finance Advisors that provide consultative support

Group 218Created with Sketch.%%%%%%

A proprietary portal experience that allows our customers to complete the process from anywhere

What Guides Us

IFS vision iconCreated with Sketch.


To empower customers to live independent, fulfilling lives by connecting them with beneficial financial resources.

goalCreated with Sketch.


To deliver financial resources in a surprisingly efficient, informative, and compassionate manner.

icon of hands shakingCreated with Sketch.

Core Values


Chad Shoemaker
Managing Director

Chad directs the executive leadership team at Tresl. He joined Tresl in 2011 in a business development role overtime accepting expanded responsibilities taking on leadership of the executive team in May of 2017. His focus at Tresl is to create a team that will carry out Tresl’s vision of empowering customers to live independent, fulfilling lives by connecting them with beneficial financial resources. Before joining Tresl, Chad designed and sold corporate employee benefit plans as a sales consultant. He holds a BBA in Marketing from the Richard T. Farmer School of Business at Miami University.

Christine Pierson
President & CEO

As President and Chief Executive Officer, Christine leads Tresl in its efforts to connect our customers with curated auto finance resources in a surprisingly efficient, informative, and compassionate manner. Her focus at Tresl is to galvanize the organization around our Core Values—Character, Customer-centricity, Collaboration, Compassion, & Courage—and to build long-term value for our customers, partners, employees, and other stakeholders. Prior to Tresl, Christine spent 30 years leading and managing sales & operations in B2C and B2B divisions at AT&T, Bayer Corporation, and UMB Financial. Christine holds an MBA from Rockhurst University and a Bachelor of Science in Industrial Engineering from the University of Missouri. She is a graduate of the Stonier Executive School of Banking at Wharton.

Gary Watkins
Chief Financial Advisor

Gary joined Tresl in 2018 as CFO and leads the finance and accounting function. His focus at Tresl is to enhance and streamline the financial processes for customers and partners while ensuring a high level of financial control and security. Gary brings 35+ years of experience having held numerous roles within finance and accounting at various organizations, most recently as SVP of Finance and Administration of a privately-held owner representative firm in Denver focused on the development and construction of stadiums and arenas globally. He holds a BS in Accounting from the University of Illinois and an MBA from the University of Louisville.

Headshot of Chris Marsh
Chris Marsh
Chief Technology Officer

Chris was appointed as Tresl’s Chief Technology Officer in 2021, a position in which he oversees the team’s internal and external digital strategies.

He has an impressive history of building agile, technology-enabled organizations. As the former Vice President of Technology for Powerhouse Management, Chris consistently guided his team to improve operational processes, deliver cost savings, and drive customer experience. His other roles as Director of IT Operations and Senior Manager of IT Operations proved his prowess at managing multimillion-dollar IT budgets.

Chris’s technical expertise is complemented by his sound business acumen, which has led him to develop technology frameworks and product roadmaps that benefit employees and customers alike. His innate ability to forge strategic stakeholder relationships and anticipate client needs has strengthened the performance of every company he has served.

Alex Paez-Gerstenhaber
VP of Customer Experience and Operations

Alex joined Tresl in 2019.  As VP of Customer Experience and Operations, Alex leads Tresl in its efforts to unify all customer initiatives and strengthen a persistent customer-first mentality across physical and digital channels. For the last 20 years, Alex has been promoting quality customer experience environments, leveraging culture, technology, and employee satisfaction.  Alex has led and managed customer service & operations in B2C and B2B environments with companies such as Assurant Solutions, RoadVantage, and shopping network ShopLC. Alex holds a law degree from Universidad Panamericana in Mexico, as well as a series of certifications including Business Coach by the International Coaching Community, Baldridge Examiner by the Texas Quality Foundation, and Digital Transformation Strategies by Emeritus Institute of Management and Columbia Business School.

Amy Riggenbach
VP of Human Resources

Amy joined Tresl in 2007, managing employee relations, benefit management, and the development of company policies during a rapid phase of growth. Her focus at Tresl is to recruit and retain employees that uphold the Tresl Core Values. Prior to Tresl, Amy spent 11 years in management within the health and fitness industry. She obtained a BS in Business Administration from Ohio Dominican University.

Richard Cleek
VP of Business Development

Richard Cleek is Vice President of Business Development and Strategic Partnerships at Tresl. He brings more than 25 years of strategic sales and account management experience to our team, and helps Tresl in the growth of existing business and lending relationships, and in acquiring new partnerships. Richard is former Sales Center Vice President—Acquire, AT&T Industry Solution West, and led a sales and account management organization responsible for delivering the full range of enterprise communications solutions to customers across the westerner half of the country—supporting customers in 22 states. Richard is a graduate of University of Nebraska – Omaha with a degree in Business Administration. He has also served on the board of directors for the Child Saving Institute in Omaha, NE, The Hope house in Kansas City, MO, and on the advisory committee for Boys Town USA.  Richard lives in Missouri with his wife of more than 30 years.